Search results for "Product management"
showing 8 items of 8 documents
Product development process in Spanish SMEs: an empirical research
2002
Rapid product development has been treated as a competitive strategy in a global market environment. It is essential to improve the product development process with the objective of reducing product development cycle time and hence to reach the market as quickly as possible. Large-scale companies have adopted new strategies and technologies to reduce the product development cycle time, taking into account various market and innovation barriers. However, small and medium enterprises (SMEs) have not received adequate attention from researchers for their product development process. In this paper, an attempt has been made to analyze the critical success factors for the product development proc…
Cultural Product Management from Environment to Territorial Context
2014
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.
Factors contributing brand attitude in advergames: Entertainment and irritation
2012
The main contribution of this article is to offer new insights into the antecedents of brand attitude in an advergaming context, focusing on entertainment and irritation as its main drivers. Also, the indirect effect of intrusiveness and congruence on brand attitude is analyzed. A structured questionnaire was completed by a sample of 100 undergraduate and postgraduate students after playing to a real casual advergame. The results show that entertainment is the main driver of brand attitude although irritation also exerts a significant effect on brand attitude due to perceived intrusiveness that, in turn, is determined by incongruence. The study provides useful managerial implications for co…
Exploring the Context of Product Line Adoption
2003
To successfully adopt a product line approach an organization needs to define its adoption goals, conceive a strategy, and implement a plan to achieve those goals. This process is repeated for each business unit and individual affected by the product line adoption. This paper describes how the characteristics of the market, organization, business unit, and individual influence product line adoption goals, strategies, and plans.
Knowledge Management Platform in Advanced Product Quality Planning
2014
Abstract Knowledge is an essential part of organizational competitiveness. This vital resource must be managed correctly within organizations in order to achieve desired performance levels within all undertakings. The process of managing knowledge is a very difficult one due to the illusive nature of the resource itself. Knowledge is stored within every aspect of an organization starting from people and ending with documents and processes. The Knowledge Management Platform is designed as a facilitator for managers and employees in all endeavours knowledge related within the Advanced Product Quality Planning Procedure
Service policies of German manufacturers: Critical factors in international competition
1992
Abstract German companies perform well in export markets, based on product quality and technology. But the competitive advantages and value-added of service are expected to grow sharply in the coming decade — especially product-focused service. Hermann Simon has identified ‘Hidden Champions’ in Germany — companies like Heidelberg Printing Machines, BMW and Mercedes-Benz, which integrate market and technology as equal driving forces and provide quick and reliable customer service. But there is much room for improvement in service provided by German manufacturing companies. They could upgrade their design and marketing of service, and apply better quality control such as setting quantitative …
Cloud product capability assessment method
2015
Tutkimuksen tavoitteena on lisätä osaamista tuotehallintaan, miten IT-palveluhallinta- ja kokonaisarkkitehtuurimenetelmiä voidaan integroida pilvipalveluiden tuotteistamiseen. Tutkimuksen toisena tavoitteena on rakentaa uusi pilvipalveluiden kyvykkyyksien hallintamenetelmä, jonka avulla pilvipalveluiden tuotteistusta voidaan hallita ideasta markkinoille saamiseen asti. Uusi menetelmä on tarkoitettu tuote- ja projektipäälliköille sekä arkkitehdeille, jotka työskentelevät pilvipalveluiden kanssa. Pilvipalvelulle luodaan liiketoiminnan näkökulmasta uusi määritelmä, annetaan lyhyt esittely pilvipalveluiden tuotehallinnasta sekä määritellään tarve liiketoiminnan ketteryydelle. IT-näkökulmassa tu…
An Information Systems Design Product Theory for Integrated Requirements, Test and Defect Management Systems
2012
Software companies need to develop high-quality products fast and with low cost. Development activities are typically distributed in different places and involve multiple stakeholders in different countries. Testing is an important way to ensure product quality but it is costly and takes ample time and resources. Sourcing testing services from specialized service providers is often the most viable option for software businesses. Flexible and effective test process management is especially vital to support the testing life-cycle when external testing service providers are involved. Yet, the extant literature provides little theoretical guidance for managing the testing life-cycle, including …